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The Evolution of Alowishus in Coffee Cups

A cool takeaway coffee cup is a must for any cafe. After all, people will see where you got your coffee when you walk down the street, when you’re waiting at the traffic lights, and when you get back to the office.

For you, our customers, when you carry our brand with you, you’re saying that not only do you love a good coffee, but you chose Alowishus Delicious.

We totally respect that.

That’s why we pay attention to detail and why we have made sure that even our takeaway cups are a true reflection of our brand values.

Alowishus Coffee Cup Design 2019

Alowishus Coffee Cup Design 2019

 

So, what’s our latest cup design all about?

Here are 4 things you’ll notice about our latest takeaway cups

First things first…

1. The ‘A’ logo

The ‘A’ has become recognisable and hasn’t changed over the years.

2. Green & Black Leaves

Look carefully and you will see that the leaves are the same as the tiny ones in our curly ‘A’. The colours are associated with our brand but they also signify freshness and being environmentally responsible. Green is also associated with fair-trade products which we embrace and support where we can.

3. It’s a good day!

We wanted our slogan to be a positive message for you to take with you, so you feel good (about yourself and us). It’s a reminder that you can find something good in each and every day.

4. Social Bits

A few subtle reminders to check us out on social media, hashtag us in your coffee posts, and claim your free coffee by subscribing to the Alowishus Good News Family.

5. Enviro-Friendly

Something that hasn’t changed for about four years. We use 100% biodegradable and compostable cups that are PLA lined instead of oil lined. PLA stands for polylactic acid, a plant-based product that will disappear completely when composted.

 

The Alowishus Coffee Cup Evolution

You could really say that the design of our cups has been a reflection of the lessons we have learned in business over the years. Our early cups didn’t say too much about us. One of them was even just a plain brown cup with our ‘A’ logo on it.

Subsequent cups have featured our logo and brand colours. Our previous design had all the same info as the new design but looking back, didn’t quite capture what it means to be ‘Alowishus’.

Alowishus Coffee Cup Design 2017

Alowishus Coffee Cup Design 2017

Alowishus Coffee Cup Design 2017

Cup design before our updated branding

We think the latest design really encapsulates our brand values: Fun, fast & friendly.

That’s a big job for a coffee cup but we think it does it pretty well. What are your thoughts? Do you like the latest cup design? Let us know in the comments below!

So, the next time you get your takeaway coffee at Alowishus, know that we really appreciate you helping us share our passion for great coffee and doing good in the world.

And always remember… It’s a good day!