Henceforth: A journey to a new place

The written word has always fascinated me in a way that I possibly don’t even understand yet myself. I remember as a young lad in school that I really enjoyed history, although I must confess, this interest started when I got my first copy of Age of Empires II: The age of Kings, a computer game where you played historical scenarios and learned the historical context around which they happened; a very engaging way to learn indeed. What does this have to do with coffee? Plain and simple – I have no idea! However, this interest inevitably led me, likewise, to have an interest in what people back then were writing about: their beliefs, stories and mythologies. So, a very interesting era for me was the 17th century when the enlightenment took hold and revolutionised our world forever, but a very subtle factor of that era that I think gets overlooked quite easily, is the language of that time and how people spoke and in this particular case: English. English, in my humble opinion and many others I’m sure would agree, of the 17th century was at the height of its beauty and eloquence and would beat any hashtag or literary trend we have now: ANY DAY! It’s also the era of spoken English in which Shakespeare wrote his plays and even now still considered masterpieces.

Henceforth Cold Brew - Available at Alowishus Delicious

Henceforth Cold Brew – Available at Alowishus Delicious

So fast-forwarding to now, having recently started my journey in hospitality and particularly the coffee scene, I jumped at the opportunity when it arose to take forward a project that involved crafting cold brew coffee and also to develop its own labelling. I instantly started thinking about the branding and from what inspiration I would draw from. Obviously, I went for the amazing gift we have as humans, to communicate with speech, as the inspiration. Any language of course, is just as amazing as the next but it just so happens that we live in an English speaking country. At least, for the most part that is.

After pondering on the name of the brand for a bit, I wanted to come up with something that invoked action, as the Merriam-Webster dictionary states, “…expressing some relation of manner or quality, place, time, degree, number…” (Adverb. (n.d.). Retrieved 14 March, 2018 from

A Cold Brew for Yea-Sayers

And so, Henceforth was born! I loved the fact that one word encapsulated so many things at once but also made a call to action. Henceforth simply means from this point on (Merriam-Webster dictionary). Furthermore, other elements that fit well with Henceforth were a compass and finally – THE COFFEE! With all the elements together, the concept I hoped to convey through the labelling was that ‘from this point onwards (Henceforth) having a cold brew of your choice (THE COFFEE!) will direct your day (the compass) no matter what errand you’re on (YOU the coffee drinker). So with this branding personality in place and the help of very talented people that I consulted for help on a regular basis and will continue to do as the brand develops, and without who’s help wouldn’t have made it possible, we have arrived at what is only the starting point of something special. FIN!



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5 tips for making the perfect coffee at home

Don’t you love watching those amazing baristas grind, stamp and froth their way to a flawless cup of coffee in no time at all? While it looks easy enough, home coffee machines work a little differently. But if you get the basic techniques right, you can turn into a barista yourself, making incredible coffee for your household in the comfort of your own kitchen. Let us show you how…

5 tips for making the perfect coffee at home

Note: This is a guide for people who use a domestic coffee machine.

1.     Buy Beans

If possible, buy whole beans (ideally Organic + Fairtrade) and grind the beans yourself at home. Grinding the beans immediately before use will make sure that the flavour will be fresh and tasting its best.

 2.     Store Coffee Correctly

Most people believe that to keep coffee fresh you should store it in the fridge or freezer. This is false. The best way to store coffee (hopefully beans) is in a cool, dark, dry place. A pantry cupboard is ideal. It’s also best that once you’ve opened the coffee from it’s packaging, that they are kept in an airtight container.

3.     Clean your machine

To keep anything nasty out of your coffee cup, you should regularly clean your machine. See the manufacturer information  for your machine to see how often you should do so.

There are also some things that you should do with every use. The most important is to purge and wipe down the steam arm before and after use in order to flush out any milk residue that may be left behind from the previous coffee. In layman terms, blow some steam out of the steam arm before putting it into your milk jug. Never soak the steam arm in water or leave it sitting in milk. To clean, only purge and wipe down the steam arm.

 4.     Tamp evenly

To get perfect extraction, it is important to tamp correctly. Everyone will have slightly different techniques though these are the two most important things to remember. The first is to distribute the coffee grounds evenly in the group head and the second is to tamp the coffee so that it lays flat in the group head.

5.     Heating the Milk

Milk is hard to master and will take time and practice. We could write five tips alone on how to properly steam milk. As a general rule however, this is what you should look out for.  If  you’re getting a loud pitch ‘scream’ when heating the milk, then it is not getting enough air. Bring the tip of the steam arm closer to the surface of the milk so that you start to hear a slurping noise. Be careful not to let too much air in as this will cause bubbles in the milk froth. Secondly, to texture the milk evenly, you want to aim to have your milk swirling in a clean 360 degree circle in the milk jug.

Now just relax and enjoy!


This post was originally posted by Emma Watson on

Chai Me – Find Your True Inner Spice (video)

He travelled 40,000km on his motorcycle through 12 countries looking for the perfect chai recipe. The result is Chai Me, the highest quality and most authentic chai available. Marcus Child, the founder of Chai Me, has dedicated his life to providing you with ‘the one’ recipe which you can now enjoy at Alowishus Delicious. Are you ready to find your inner spice?



Secrets From Our Samurai’s

The 3 Steps of Coffee Tasting

At Alowishus we are addicted to making great coffee. It is important to us to get it right and make your experience with us a great one, every time. Knowing that you will enjoy our coffee is what drives us. We put great effort into training our baristas and continue to work hard on improving consistency and flavour in our coffee. In order to improve your experience even further, we would like to invite you into the world of coffee tasting. Taking the time to truly smell, taste, feel and appreciate a good cup of coffee is something we easily forget in our busy lifestyle. We have put together this short guide to help you not just enjoy our delicious coffee, but experience it with all your senses. Follow these 3 simple steps to get the most out of your coffee experience.

1. Smell

Our sense of taste is directly influenced by our sense of smell. When tasting a coffee, smell it first. Place your hand over your coffee mug. Hold the cup close to your nose and inhale. What do you notice? Some examples of aroma are earthy, spicy, floral and nutty. These distinctive scents are directly related to the actual flavour of the coffee. Certain aromas can be subtle and challenging to recognise for the new coffee connoisseur. What aromas can you smell?

2. Taste

When tasting a coffee, it is important to slurp it. By slurping, you spray the coffee across your entire palate. This allows the subtle flavours and aromas to reach all the tasting zones of your tongue. Try identifying the four tasting terms: aroma, acidity, body and flavour.

You’ll taste and feel the acidity of a coffee in the sides and tip of your tongue, in much the same way that you experience acidity when tasting citrus. Coffees with high acidity are described as bright, tangy and crisp with a clean finish. Coffees with low acidity feel smooth in your mouth and tend to remain longer.

What flavours can you identify? Citrus, cocoa and berries are just a few of the flavours you may taste in coffee. Some coffee flavours are bold; others are very subtle.

3. Feel

Locate the experience on your tongue. As you taste a coffee, think about where you are experiencing flavours on your tongue. Note the weight of the coffee on your tongue. Does it feel light or full in your mouth? This sensation is similar to what you experience when you compare the feel of full cream milk with nonfat milk. A coffee with light body will feel light on your tongue and its flavour will not linger. In contrast, you’ll feel the weight of a full-bodied coffee on your tongue and its flavour will remain in your mouth for a while.


We hope this short guide will help you enjoy our coffee even more and look forward to seeing you again soon.

The Barista Team at Alowishus Delicious

5 Amazing Facts about coffee you probably didn’t know

1. Coffee beans aren’t really beans

There you go! All your life you were tricked into thinking coffee came from beans. Truth is, coffee is a fruit. Coffee berries, also known as coffee cherries, are an edible fruit containing seeds that look very similar to beans, and are therefore called coffee beans. After the harvest these seeds are dried, shipped, roasted, ground and lastly, turned into the wonderful beverage that you so love to enjoy at Alowishus.


2. Coffee & wine have more in common than you might think

Just like wine, coffee comes in numerous different varieties. Every variety has its own characteristics. And just like with wine we can look at the aroma, acidity, body and flavour of a coffee. Next time you enjoy a black coffee, try to dive into the fascinating world of coffee and ask yourself these questions. Does the coffee smell earthy, spicy, floral or nutty? Does it taste bright, tangy and crisp or rather smooth? Does it feel light or full in your mouth? Do you taste citrus, cocoa or berries? Pay attention and you’ll learn love your coffee even more.


3. Coffee prevents Alzheimer’s & dementia

According to a 2009 study, three to five cups of coffee per day won’t just help prevent, but even reverse Alzheimer’s and dementia. Other studies have shown that there are other health benefits of coffee in association with exercise. People, who consumed caffeine before their workouts, lasted longer and worked harder to achieve their goals Visit Website. Coffee beans also share many properties with the now so popular açaí berry. Just like açaí, coffee is rich in antioxidants that counter the negative impact of free radicals in our bodies.


4. The quality and taste of a coffee is determined by 4 main factors

Besides in which part of the world a particular coffee is grown and a number of other aspects, the main factors that determine flavour and quality are summarised by the 4 M’s: Macinazione – the correct grind; Miscela – the mixture, or as we say, the blend, Macchina – the machine used to make the coffee and lastly, Mano – which translates to ‘hand’, the barista who prepares the Espresso.


5. It takes 2000 hours to make a cup of coffee

From the day the seeds are planted to the day you get to enjoy a delicious beverage about 2000 hours have gone into the cup. This fact alone is reason enough for us to take some extra time when having coffee to really appreciate and savour it. Breath in the Brazilian air, listen to the sounds of the Indonesian jungle, close your eyes and enjoy the views of the Vietnamese coffee plantations and rice fields.



Just for the record: There is no X in Espresso.


Stay caffeinated & hydrated!


David Lee-Schneider

Barista Coach & Café Consultant